FEATURE ARTICLE: National Trade Show Guidelines - April/May 2025

Aligning for Success: National Trade Show Guidelines for Reps and Manufacturers

Did you know MAFSI offers a dedicated resource to help you navigate national trade shows more effectively? Whether you're a seasoned rep or new to the show floor, the National Trade Show Guidelines are designed to help you and your manufacturers align, prepare, and succeed. You’ll find this valuable resource under the Tools section on the navigation.

What’s Inside the Guidelines?
Here’s a quick preview of what you’ll find:

• Strategic Attendance
  Not every rep needs to attend every show. Use the guidelines to determine who should go based on audience, geography, and ROI.
  
  
• Booth Duty Expectations
  Manufacturers should communicate booth staffing needs early. Reps can then plan their schedules to balance booth time, meetings, and walking the floor.
  
  
• Professional Booth Etiquette
  Be on time, stay engaged, and come prepared with product talking points. Most importantly, capture those leads!
  
  
• Sales Meetings Without the Stress
  Sales meetings are important, but they shouldn’t interfere with show time. Plan ahead, communicate conflicts, and divide responsibilities when needed.

Why It Matters
Think of the National Trade Show Guidelines as your toolkit for:

• Smoother show planning
  
  
• Stronger manufacturer-rep collaboration
  
  
• Clear expectations and fewer last-minute surprises

📥 Click here to view the full guidelines and download your copy.