Membership & Marketing Committee Update: September 2021

Membership & Marketing Committee Update: September 2021

Post by MAFSI
September 28, 2021
Membership & Marketing Committee Update: September 2021

The Membership & Marketing Committee continues to focus on implementing strategies dealing with member growth and development; membership growth and retention; marketing and promotion of member services to increase participation, and social media.

Our initiatives include:

  • New Web Site: The committee announced the revamp of the new MAFSI website ( and is receiving great feedback from both reps and manufacturers. Special website features include:
  • New Company Member Locator: The new Member Company Locator allows for easier searching of reps and manufacturers and now includes all brands in the industry and the MAFSI reps that rep them, driving further member value through our directory.
  • New Networking Directory – MAFSI’s new Networking Directory allows members to connect, person to person, which was not available on the old MAFSI site.
  • New “Looking for New Partners” Directory – Our new and improved “Looking for New Partners” directory helps you find new rep and manufacturer partners that are a perfect fit!
  • New Member Compass: The Member Compass acts as your membership dashboard. You can now easily access invoices, manage your staff, and update your company membership information.

Fall Membership Drive

  • MAFSI is conducting a Fall membership drive to recruit 20 new rep and/or manufacturer members before MAFSI’s 2022 in January. Help us reach our goal! If you know a rep or manufacturer that would benefit from MAFSI membership, please email their contact information to Ramsey Phillips at

New Member Service Partners & Member Benefits

We have a plethora of new service providers for MAFSI members. To recommend a new member service provider or member benefit, please contact Ramsey Phillips at

New Member Service Partners

  • Business and Succession Planning: Do you know what your business is worth? Do you have a plan to maximize the value of your ownership in your business when you transition out of your business and set up the new owners for success? With MAFSI’s member service from IMG Financial Group, Inc., the answers to these questions are easy.

  • IT Services/Computer Solutions: CraftTech Computer Solutions offers Managed IT Services and Office Solutions for small to medium-sized businesses. Their services include professional IT consulting, managed IT monthly support solutions, remote/helpdesk and on-site support, cybersecurity, anti-virus/malware protection and monitoring, cloud-based services/network solutions, unified WiFi installation, VoIP phone system setup and configuration, computer repairs, hardware upgrades/replacement and so much more.

  • Marketing Services: MAFSI has added Craeve & Co., a full-service Sales & Marketing services company, providing website and social media services for rep and manufacturer members, to our member partner program.

  • New Attorney Privileges for Rep Members (starting September 1st): Steven Mitchell Sack, a nationally recognized attorney whose practice is devoted to sales rep litigation, contract negotiations, and general labor law, is available for all MAFSI REP members to receive free services or services at a reduced rate on such matters as pre-hiring considerations, contracts, hiring and firing of suppliers and employees, protecting commissions, and resignation and termination.

  • Video Services: D. Hudson Productions can help you create videos or train your staff to create their own marketing videos. Contact David Hudson, D. Hudson Productions at 847-845-6333 or

  • Promotional Products: Brand Demand is a woman-owned business and we take a different approach to logo promotional products and apparel. They employ a “personal shopper” method, where you have your own designated promotional product expert to help you brainstorm the perfect item/s for any event or project. They will shop out all of the ideas for you to save you time and energy.

  • Complete Service Partner List: Click on the link for a complete list of Member Service Partners.

New Member Benefits

  • MAFSI Matters Newsletter: The committee is working on a relaunch of our electronic newsletter, MAFSI Matters, by January 2022.

  • Complete Member Benefits List: Please visit MAFSI’s member benefits

Social Platform Outreach and Logos/Branding


Post by MAFSI
September 28, 2021
MAFSI is a 76-year-old non-profit trade association comprised of 240+ independent manufacturers' representative sales agencies and 220+ manufacturing companies in North America selling and marketing commercial foodservice equipment, supplies, tabletop, furnishings and jan/san/disposables. Our members provide any non-food product that goes into restaurants or non-commercial establishments such as schools, hospitals, hotels, stadiums, prisons, etc. Representing over 2,400 manufacturers’ sales reps, manufacturing executives, sales managers and customer service managers across North America. MAFSI provides education, market forecasting, online training, specification tracking software, networking and partnership opportunities, industry stewardship, guidelines and resources, and member advocacy for the $15 billion commercial foodservice equipment, supply, tabletop, furniture and janitorial, sanitation and disposables industry.