MEMBER SPOTLIGHT REP: Martha Lozano, Food Equipment Representatives, Inc. - Feb/Mar 2024
Meet Martha Lozano, Food Equipment Representatives, Inc: Serve with Passion & Honesty
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MAFSI Member Spotlight profiles individual members, and their lives outside of commercial foodservice.
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Name: Martha Lozano
Company: Food Equipment Representatives, Inc.
Title: Partner/Administration
Years in "The Biz": 34
Interviewed by: Kate Pennington, Business Development Manager, Greenwald Sales & Marketing, LLC
A first-year MAFSI member, Martha is looking forward to building deeper relationships with factories and learning about other opportunities available through MAFSI. She has been in the industry for over 30 years and would tell new industry professionals to always take pride in adding value to your customer, offering a solution, and serving with passion and honesty.
Q&A with Martha:
1. What's your favorite non-work activity, and why?
Mountain biking (yes, in Florida 😊). It’s where I can truly disconnect from my hectic days.
2. Guilty Pleasure: What can you not live without? (e.g, Reality TV, specific junk foods, 80’s hair bands, etc.)Dateline, 20/20 — I can binge-watch a good investigative series for hours.
3. If you could eat anywhere for your next meal, where would it be and why?
Anywhere in Costa Rica. It’s not the food that I seek, it’s the peace that surrounds me when I’m there. There’s just something magical about the mountains, ocean, and nature combination that has no comparison to any 5-star restaurant. But yes, the food is also so organic and delicious.
4. What’s one piece of advice you have for a young person in the industry?Always take pride in adding value to your customer, offering a solution, serving with passion and honesty, and understanding that…there’s always a way, but also knowing that sometimes you must lose to win. It took me a while to accept “the losing part,” but when I did, walking away from a potential sale was easier.
5. What is your favorite foodservice trend that you see right now?Healthier fast-food concepts like “Pura Vida.” The restaurant’s name is ironic because it correlates to my #3 answer. Pura Vida, a characteristic Costa Rican phrase, means “Pure Life.”
6. What’s your favorite part of being a MAFSI member?This is my first year as a MAFSI member, so let’s talk again. I’m looking forward to building deeper relationships with our factories and learning about other opportunities.
Bonus Questions
Do you have a motto?
With God, all things are possible.
Air fryer! They are just magical. How did we ever live without them??
As we all know, there’s considerably more to MAFSI members than being a rep or manufacturer, and we want other members to know about it!
Are you passionate about a particular philanthropic cause? Are you a huge foodie? Maybe you’re an avid skydiver? Whatever it is – we want to know about it — and SEE you doing it!
If you’re interested in participating, or nominating a fellow member, click here.
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